Alongside the familiar patterns of mainstream attention, there are a huge number of new patterns that could only exist in digital culture. Some of these patterns are very slow, with attention accruing over months or years, as social recommendation or small groups of fans gradually accrue around content. Some are extremely fast, synchronising audiences’ attention around a piece of culture within days, before moving on just as quickly. Some are driven by deliberate plans, orchestrated between broadcast channels and social media. Some emerge via the organic connections of lots of smaller drivers, from blogs and niche channels to SEO and twitter accounts.
But, regardless of the pattern itself, the difference is that they’re Spiky — there are no technical or economic constraints keeping the spotlight in one place anymore, so attention can move on as quickly as it arrived. This is the major shift that we are missing when we are nostalgic for the 20th century. We’re only just beginning to learn what culture looks like in spiky networks, and only just beginning to invent the companies and institutions that can survive long enough to support and invest in culture in this landscape.
Posts tagged media
When media start to explode in your hands, it deserves a description. When it causes airplane evacuations, general panic and hysteria, it warrants an examination. When it quietly dies in your pocket before the end of an eight hour work day just like the other two billion smartphones, it deserves an explanation. It is reasonable to believe that a ‘Thermal Runaway’ event is far more spectacular than a quiet smartphone death. Leakages take place, fire and toxic chemicals are involved, possibly leading to personal bodily injury. It can be traumatic. Thermal Runaway is today one of the prime modes of battery failure. Chemical reactions within raise its internal temperature, and if not dissipated, the temperature keeps rising that will further accelerate the reactions causing even more heat to be produced, eventually resulting in an explosion. Especially a Lithum-ion cell above a certain temperature, its internal chemical reactions out of control, will explode.
“The video, called “Alternative Face v1.1”, is the work of Mario Klingemann, a German artist. It plays audio from an NBC interview with Ms Conway through the mouth of Ms Hardy’s digital ghost. The video is wobbly and pixelated; a competent visual-effects shop could do much better. But Mr Klingemann did not fiddle with editing software to make it. Instead, he took only a few days to create the clip on a desktop computer using a generative adversarial network (GAN), a type of machine-learning algorithm. His computer spat it out automatically after being force fed old music videos of Ms Hardy. It is a recording of something that never happened.”
After hearing the bomb go off on 23rd and getting flooded with texts on Saturday night, I decided to send a few notes that I was OK and turn off my phone. My partner is Israeli. We’ve been there for two wars and he’s been there through countless bombs. We both knew that getting riled up was of no help to anyone. So we went to sleep. I woke up on Sunday, opened my blinds, and was surprised to see an obscene number of men in black with identical body types, identical haircuts, and identical cars. It looked like the weirdest casting call I’ve ever seen. And no one else. No cars, no people. As always, Twitter had an explanation so we settled into our PJs and realized it was going to be a strange day.
Facebook’s Mission Statement states that your objective is to “make the world more open and connected”. In reality you are doing this in a totally superficial sense.
If you will not distinguish between child pornography and documentary photographs from a war, this will simply promote stupidity and fail to bring human beings closer to each other.
– Espen Egil Hansen (Editor-in-chief and CEO Aftenposten)
Building and maintaining a n-to-n communications platform for over a billion *daily* active users across multiple access platforms *is* difficult and *is* hard and you’ve done it and congratulations, that was lots of work and effort. You - and your Valley compatriots - talk excitedly and breathlessly about solving Hard Problems and Disrupting Things, but in other areas - other areas that are *also* legitimate hard problems like content moderation and community moderation and abuse (which isn’t even a new thing!) - do not appear to interest you. They appear to interest you to such a little degree that it looks like you’ve given up *compared to* the effort that’s put into other hard problems.
You can’t have it both ways. You can’t use rhetoric to say that your people - not just engineers - are the best and the brightest working to solve humanity’s problems without also including the asterisk that says “Actually, *not all hard problems*. Not all difficult problems. Just some. Just the engineering ones, for example."
What you’re doing right now - with your inflexible process that’s designed to be efficient and work at scale without critically being able to deal *at scale* with nuance and context (which, I’d say, is your difficult problem and a challenge you should *relish* - how do you deal with nuance at scale in a positive manner?!) smacks of algorithmic and system-reductionism.
–Dan Hon, s3e27: It’s Difficult
It is tempting to make every fiasco at Facebook about the power (and the abuse of power) of the algorithm. The "napalm girl” controversy does not neatly fit that storyline. A little-known team of humans at Facebook decided to remove the iconic photo from the site this week.
That move revealed, in a klutzy way, just how much the company is struggling internally to exercise the most basic editorial judgment, despite claims by senior leadership that the system is working.
The same week Nick Ut’s picture didn’t make it, the small town East Liverpool (Ohio) posted two photographs of a couple that had overdosed in their car, with a small child sitting right behind them. Addiction experts were quick to point out that public shaming would very likely be counter productive. In this case, it was reported, “a Facebook spokesperson said the photos did not violate the company’s community standards.”
As in the case of Ut’s picture, the decision over whether or not to publicly share photographs like the two East Liverpool ones ought to be in the hands of highly trained photo editors, people who not only have the knowledge to understand the “news value” of the photographs, but who have also wrestled with the different underlying ethical problems.
However much any editor’s decisions might be flawed at times, at the very least we can be certain that they have thought about the underlying problems, that, in other words, we’re looking at the end result of an educated process (regardless of whether or not we end up agreeing with it or not). The world of Facebook does away with this.
– Jörg M. Colberg,The Facebook Problem
Vanderbilt’s premise is: “We are strangers to our tastes.” He doesn’t mean that we don’t really like what we say we like. He means that we don’t know why. Our intuition that tastes are intuitive, that they are just “our tastes,” and spring from our own personal genome, has been disproved repeatedly by psychologists and market researchers. But where tastes do come from is extremely difficult to pin down. Taste is not congenital: we don’t inherit it. And it’s not consistent. We come to like things we thought we hated (or actually did hate), and we are very poor predictors of what we are likely to like in the future.
“We all had a lot to say about the idea of a global conversation, but it turned out that most of us were at the back, muttering to ourselves, or, on occasion, finding ourselves talking to a chair.”
Stochastic terrorism is the use of mass communications to incite random actors to carry out violent or terrorist acts that are statistically predictable but individually unpredictable. In short, remote-control murder by lone wolf. This is what occurs when Bin Laden releases a video that stirs random extremists halfway around the globe to commit a bombing or shooting. This is also the term for what Beck, O'Reilly, Hannity, and others do. And this is what led directly and predictably to a number of cases of ideologically-motivated murder similar to the Tucson shootings. As of this writing, there is no evidence to link Jared Loughner to a specific source of incitement; but some of the other cases can be clearly linked.
Pope, mediated (Reuters/Alessandro Bianchi)
We’ve treated ’scale’ like an unalloyed good for so long that it seems peculiar to question it. There are plenty of reasons for wanting to scale businesses and services up to make more things for more people in more areas; perhaps the strongest is that things usually get cheaper and quicker to provide. The problem is that scale has a cost, and that’s being unable to respond to the wants and needs of unique individuals. Theoretically, that’s not a problem in a free market, but of course, we don’t have a free market, and we certainly don’t have a free market when it comes to politics and media.
RSS represents the antithesis of this new world: it’s completely open, decentralized, and owned by nobody, just like the web itself. It allows anyone, large or small, to build something new and disrupt anyone else they’d like because nobody has to fly six salespeople out first to work out a partnership with anyone else’s salespeople. That world formed the web’s foundations — without that world to build on, Google, Facebook, and Twitter couldn’t exist. But they’ve now grown so large that everything from that web-native world is now a threat to them, and they want to shut it down. “Sunset” it. “Clean it up.” “Retire” it. Get it out of the way so they can get even bigger and build even bigger proprietary barriers to anyone trying to claim their territory.
The following kinds of stories were formerly weird, but they now occur with such frequency that they must be retired from circulation: