What’s Next?
But perhaps 5% of designers and engineers have a different view — they sense that users have interests or aims which go beyond their immediate goals or apparent preferences. Thus a product which helps with goals, or which satisfies preferences, could nonetheless be a waste of a user’s time. And a user could — despite responding to many emails and seeing many photos — eventually regret using such a product, because the product derailed a deeper concern the user has.
What is even more important to a person than their current goals or preferences? The process of refining, discovering, and clarifying those goals and preferences.
via https://medium.com/what-to-build/whats-next–4b4d00bd9403