The Artist-in-Consultance: Welcome to the New Management
Another artist-in-consultance model that, importantly, did not take place in California, managed to fluctuate between all three outcomes. As Claire Bishop wrote, this project seriously put forth the idea “that art can cause both business and art to re-evaluate their priorities,” or precisely what I mean by dismantling.5 This was the UK’s Artist Placement Group, or APG, founded by the artists Barbara Steveni and John Latham in 1966 and active until 1989. Calling itself an “artist consultancy,” a “network consultancy,” or a “research organization,” APG arranged “placements” for artists within both public and private organizations for limited contract periods.6 Including the British Steel Corporation, the Ocean Fleets shipping company, and the Department of the Environment, selected host organizations allowed the artist to essentially roam free within their confines according to agreed-upon terms of service (rendered in remarkably authentic bureaucratic language in a huge volume of correspondence mostly written by Steveni, which is a body of artwork in itself). The projects ranged from art education, on-site installations, public outreach, and creative uses of technology to, in some cases, direct critical reflection on company management and policy. Many of these collaborations dead-ended or became as superfluous or antagonistic as the above-mentioned projects. But a critical mass of them proved challenging, fruitful, and even tangibly beneficial to humans within and without the company. The success can be chalked up to the role, as carefully defined by APG, of the artist working in nonart contexts. Latham coined the term “Incidental Person” (IP) to account for this role.
via http://www.e-flux.com/journal/the-artist-in-consultance-welcome-to-the-new-management/