Posts tagged stories

It wasn’t until I left broadcasting that I realised how complex and controversial the words ‘story’ and ‘audience’ really were. I called my company ‘Storythings’ for two reasons - one was because I’d been running a conference called The Story for a few years that was pretty much the genesis of the company, and the second was because I was more interested in stories than I was in technology. I’m fascinated by how we tell stories now, and the new relationships we can have with audiences across all sorts of interesting contexts and platforms.

But when I started talking to clients, I was surprised by how those two words - Story and Audience - meant completely different things to different people. Stories seemed to be the hot new idea in marketing, and every brand wanted to know how to tell their story, or to hear their customers’ stories. Transmedia gurus were trying to convince us that stories were many-tentacled hydras, performing complexly choreographed dances to lure fans into their narratives.

But no-one outside of broadcasting really used the word ‘audience’. There were customers, fans, users, subscribers, followers, networks, communities and participants. Audiences were points in a cloud of big data, or a constantly updated Chartbeat report. Audiences were presented as infographics, or studied as psychological experiments.

via https://medium.com/a-brief-history-of-attention/after-the-spike-and-after-the-like–5b78a9f4d1ff

Since the first stirrings of the Nieman Foundation’s narrative writing program nearly 20 years ago, the staff has tended a treasure trove of resource material devoted to excellence in journalistic storytelling. Much of that material went online first via the Nieman Narrative Digest and, in 2009, here at Nieman Storyboard. Storyboard 75 represents some of the most popular posts* from our archive so far.

http://www.niemanstoryboard.org/2013/10/03/storyboard–75-the-big-book-of-narrative/

When it comes to the discussion of crystals, there’s a famous legend about glycerin. The story that’s frequently found in occult books goes like the following:

http://www.gamefaqs.com/boards/961351-nine-hours-nine-persons-nine-doors/57582553

To the problem of narrative collapse, Rushkoff suggests that young people have reacted to the loss of storytellers by realizing they have to become the storyteller. The gamer can write his own next level. We can be fragmented by allowing ourselves to operate on the (non-temporal) time scale of computers or we can program our computers to keep us in sync with our own goals and our own lives. Technology is, in fact, neutral. It doesn’t “want” things to be a certain way. But all technologies are ste up by people with certain biases, but those biases are often unclear until they play out in the real world. So civilians do have an opportunity to intervene in technologies that they dont’t fully understand because they do have the capacity to understand the impact of those technologies on their lives.

http://www.forbes.com/sites/anthonykosner/2012/12/22/douglas-rushkoffs-present-shock-the-end-of-time-is-not-the-end-of-the-world/

I was biasing the results by using full-text search to explore my email. I would look for the things I found interesting that day—searching on terms like “Google” or “literature” or “e-reader”—and see a chronological list of exactly what I said about those very terms. The pattern-seeking engine in my brain would fire on all cylinders and make a story of the searches, creating an unintentional email-chrestomathy, a greatest-hits collection of ideas I’d had around a single word or phrase. The results seemed weirdly definitive. I thought I was doing history in a mirror, but because the emails were pure matches for key terms, devoid of all but a little context, I fell for the historical fallacy

http://www.ftrain.com/times-inverted-index.html