The Inside Story Of SoundCloud’s Collapse
Today, SoundCloud appears stuck in no man’s land, according to former executives and employees. Though the company found validation with the major labels and launched a me-too subscription music service, former employees and music industry executives argue it bungled a great opportunity by losing sight of what made it unique: serving as a listening platform for non-label controlled content. Jake Udell, the CEO and founder of TH3RD BRAIN, a management company that represents artists like Gallant and Grace VanderWaal, said that SoundCloud used to be the first place he’d go to post music of his up-and-coming acts. “Back then I would have to fight the labels to have songs on SoundCloud,” he said. “Now it’s not even part of the conversation.”
via https://www.buzzfeed.com/ryanmac/inside-the-storm-at-soundcloud#.lj8N8M1GB