Posts tagged pink washing

Fracking Co. Makes Pink Drill Bits for Cancer

cancer, pink washing, fracking, breast cancer, publicity, philanthropy

Today in “You can’t make this shit up”: Baker Hughes, a giant oil-field services company that provides hydraulic fracturing (“fracking”) products and services, has donated $100,000 to the Susan G. Komen Foundation in support of breast-cancer research. And in the most egregious example of pink-washing we’ve ever seen, the company is producing 1,000 pink drill bits that will “serve as a reminder of the importance of supporting research, treatment, screening, and education to help find the cures for this disease.” There’s at least one weird little thing about this pairing: Fracking, one of the services that Baker Hughes provides and the drill bits are used for, has some serious links to cancer itself.

http://nymag.com/daily/intelligencer/2014/10/fracking-co-makes-pink-drill-bits-for-cancer.html