“Compared with the accuracy of various human judges reported in the meta-analysis, computer models need 10, 70, 150, and 300…
“Compared with the accuracy of various human judges reported in the meta-analysis, computer models need 10, 70, 150, and 300 Likes, respectively, to outperform an average work colleague, cohabitant or friend, family member, and spouse (graypoints) […]
Automated, accurate, and cheap personality assessment tools could affect society in many ways: marketing messages could be tailored to users’ personalities; recruiters could better match candidates with jobs based on their personality; products and services could adjust their behavior to best match their users’ characters and changing moods; and scientists could collect personality data without burdening participants with lengthy questionnaires. Furthermore, in the future, people might abandon their own psychological judgments and rely on computers when making important life decisions, such as choosing activities, career paths, or even romantic partners. It is possible that such data-driven decisions will improve people’s lives”