Ia, Ia, Google Fthagn
Lovecraft’s concern was vast, alien entities who have no knowledge of, or concern for, the human race. Our modern-day concerns are about vast, alien entities who have total, invasive, privacy-destroying knowledge of the minutae of the human race - and still have no concern for us.
http://www.antipope.org/charlie/blog-static/2015/07/ia-ia-google-fthagn.html#more