“What’s that?” says the friend. “That,” I say, “is the future of food.” She sips it and makes a face. “Is it supposed to taste…
“What’s that?” says the friend. “That,” I say, “is the future of food.” She sips it and makes a face. “Is it supposed to taste like that?” It’s a good question. It claims to be vanilla flavour but it’s like no vanilla I’ve ever tasted – cloying, artificial, incredibly sweet. The texture is of a thin suspension of powdered grit in water. And then there’s the aftertaste, which manages to be both sweet and bitter and lingers unpleasantly on the roof of the mouth for several minutes.
Huel, a contraction of “human fuel”, is the latest in a long line of products that are tapping into the idea that food is old fashioned, inconvenient and boring, and there’s a more hi-tech, whizz-bang way of delivering the same nutrients more efficiently.
https://www.theguardian.com/science/2016/jul/31/huel-human-fuel-hi-tech-food-powder