Surveillance is the Business Model of the Internet
Data is currency, and consumers are willing to hand over their information in exchange for “free or convenience,” Schneier said. Companies such as Facebook and Google want the data so that they can sell more stuff. Users hand it over to play games, to get email, or some other benefit. “I like to think of this as a feudal model. At a most fundamental model, we are tenant farming for companies like Google. We are on their land producing data,” he said. By handing the data over, users have an expectation of trust that Google, Facebook, and other data brokers will do the right thing with the personal data. However, this becomes a power play when governments get involved. Governments don’t need to collect the data themselves when corporations are already doing it. “The NSA woke up and said ‘Corporations are spying on the Internet, let’s get ourselves a copy,’” Schneier said. Most NSA surveillance “piggybacks” what the companies are already doing, he said.
http://www.securityweek.com/surveillance-business-model-internet-bruce-schneier