From the very beginning, since Archillect was made to find images by following a certain relational structure, I had to trust that Archillect would have a certain character in what she found and shared, which would create an almost personal profile. This is the reason I wanted to present Archillect as a person rather than a random bot. As people perceived Archillect as a character, a personality, they also contributed to the project through the ways they interacted with the project as a result of this perception. This was important to me.
But we should not delude ourselves for a moment into bestowing any special significance on this, because when we do this thing that so many of us like to call “curation” we’re not providing any sort of ontology or semantic continuity beyond that of our own whimsy or taste or desire. “Interesting things” or “smart things” are not rubrics that make the collection and dissemination of data that happens on the internet anything closer to a curatorial act; these categories are ultimately still reducible to “things I find appealing,” and regardless of how special one might feel about the highly cultivated state of his or her tastes there is no threshold of how many other people are eager to be on the receiving end of whatever it is we’re sharing that somehow magically transforms this act into curation—that is, at least, unless we’re also comfortable with arguing that “curation” is the act in which Buzzfeed is engaged.