Posts tagged LA

After apparently abolishing the need for food with a meal-substitute drink, which spawned a $100m startup, Rob Rhinehart had another epiphany: plonk a shipping container on a hill overlooking Los Angeles. The red metal hulk would be his home, an eco-abode with solar panels and panoramic views that would set a new benchmark in hip, minimalist living. The 27-year-old CEO and founder of Soylent bought a patch of scrub in an area known as Flat Top to begin an “experiment in sustainable living” early this year. It has not gone well.

via https://www.theguardian.com/us-news/2016/jul/27/soylent-ceo-rob-rhinehart-shipping-container-home-la?CMP=share_btn_tw