‘We Value Experience’: Can a Secret Society Become a Business?
“Is it a social club? Is it an entertainment? Is it a secret society? Is it a pyramid scheme, a Ponzi scheme, a cult? Is it a game?” he said. “If you believe it is a game, then it is a game with very high stakes.”
http://blog.longreads.com/2015/09/24/we-value-experience-can-a-secret-society-become-a-business/