Posts tagged nostalgia
Clarity is an ambiguous virtue today. It’s more frequently called “transparency” now, and the naive still advance it as a simple salve for all ills. But the ills of the early 1990s never left us. If anything, they doubled down, demonstrating how comparatively oversimplified issues like ozone depletion, statist territorialism, and rain forest conservation really were—simply being able to see the issues were supposed to lead to the implementation of their obvious remedies. Today that false dream remains, in the form of technological innovation that promises to “change the world” by producing an even more commercialized version of progress than we endured two decades ago. Would it be a step too far to call Silicon Valley one big, compostable bottle of Crystal Pepsi? Probably. The nostalgia you drink when you drink a reissued Crystal Pepsi is not a nostalgia for taste, nor for the gewgaws of the 1990s, nor even for the youth that might have accompanied the original. It is a nostalgia for a moment when a new secular, global righteousness seemed simple enough that drinking a branded cola could legitimately contribute to it.
Writers and travellers alike do their best work when they don’t know what they’re looking for; disorientation requires problem-solving, and a new landscape holds secrets still. These days, I never totally unpack my suitcase. I buy only folding toothbrushes. I leave, often, on short notice—my record is three and a half hours before takeoff, for a transatlantic trip—and I like my mind best when it’s on the move. To land somewhere unfamiliar is to force yourself into alertness, to redraw whatever maps you have, to set the stage for creativity more than mere pattern-matching productivity.