Posts tagged nautilus
One of the richest veins in temporal-perception research is on the effect of emotion on cognition, and Droit-Volet has conducted a number of compelling studies that explore the relationship. In a recent series of experiments, her subjects viewed a series of images of faces, each of which was neutral or expressed a basic emotion, such as happiness or anger. Each image lasted onscreen for anywhere from 0.4 seconds to 1.6 seconds, and the viewer was asked to say whether the image lasted for a “short” or a “long” time—that is, closer to one of the two standard durations they’d been trained beforehand to recognize. Consistently, viewers reported that happy faces seemed to last longer than neutral ones, and both angry and fearful faces seemed to last longer still.
The scientifically recognized personality categories closest to “jerk” are the “dark triad” of narcissism, Machiavellianism, and psychopathic personality. Narcissists regard themselves as more important than the people around them, which jerks also implicitly or explicitly do. And yet narcissism is not quite jerkitude, since it also involves a desire to be the center of attention, a desire that jerks don’t always have. Machiavellian personalities tend to treat people as tools they can exploit for their own ends, which jerks also do. And yet this too is not quite jerkitude, since Machivellianism involves self-conscious cynicism, while jerks can often be ignorant of their self-serving tendencies. People with psychopathic personalities are selfish and callous, as is the jerk, but they also incline toward impulsive risk-taking, while jerks can be calculating and risk-averse.
Silence is a peculiar starting point for a marketing campaign. After all, you can’t weigh, record, or export it. You can’t eat it, collect it, or give it away. The Finland campaign raises the question of just what the tangible effects of silence really are. Science has begun to pipe up on the subject. In recent years researchers have highlighted the peculiar power of silence to calm our bodies, turn up the volume on our inner thoughts, and attune our connection to the world. Their findings begin where we might expect: with noise.