“Another problematic aspect of Western figure of the tool-making animal is the confounding of media with technology. Machines that process texts, images, and sounds, I contend, are significantly distinct from machines that act on materials like wood and iron. However important these mechanical machines are, they are very different and have very different implications from information machines. Media machines act on the components of culture, not nature (if that distinction may still be employed), affecting human beings in a way very different from the mechanical machines. One might say that information machines are closer to humans than mechanical machines and establish relations with them that are more profound.”
— Flusser, Vilém. Into the Universe of Technical Images 1985. Minneapolis, MN: University of Minnesota Press, 2011.