THESIS: the real reason that people stay on this hellsite is not “chronological order” or “the drama” or whatever (per se), but…
THESIS: the real reason that people stay on this hellsite is not “chronological order” or “the drama” or whatever (per se), but is instead linked to how tumblr, unlike most social media, is not optimised to give content as short of a half-life as possible, but instead is optimised to let content continue to cycle for months, years, even decades. this has in turn led to a more consistent centralised site “culture” in which there is more coherent linkage among different areas of the site, thus also explaining why its content permeates so thoroughly throughout the internet.