How Meta is paving the way for synthetic social networks

mitchipedia:

Casey Newton [platformer.news]:

The first era of Facebook was for talking with friends and family. The second, TikTok-influenced era of the company is more focused on content from creators and other people you don’t know.

This week, we got a glimpse of the era yet to come: one where we interact regularly with both people and bots – perhaps not even always knowing, or caring, which one we are talking to.

I started on social media just to talk with other people. Some of these were actual friends and family; others came to be friends through long interactions online. We were all at the same level.

Then I started following celebrities. We occasionally interacted, but mostly I just consumed what they produced. And that’s cool. Like everybody reading this, I grew up having what’s come to be called “parasocial relationships” with fictional characters and the actors who played them.

Now I’m supposedly going to have parasocial relationships with AIs? I’m skeptical.