Enshittification describes how platforms go bad, which is also how the internet goes bad, because the internet is made of platforms, which is weird, because platforms are intermediaries and we were promised that the internet would
disintermediate the world:
The internet
did disintermediate a hell of a lot of intermediaries – that is, “middlemen” – but then it created a bunch more of these middlemen, who coalesced into a handful of gatekeepers, or as the EU calls them “VLOPs” (Very Large Online Platforms, the most EU acronym ever).
Which raises two questions: first, why did so many of us end up flocking to these intermediaries’ sites, and how did those sites end up with so much power.
To answer the first question, I want you to consider one of my favorite authors: Crad Kilodney (RIP):
When I was growing up, Crad was a fixture on the streets of Toronto. All through the day and late into the evening, winter or summer, Crad would stand on the street with a sign around his neck (“Very famous Canadian author, buy my books, $2” or sometimes just “Margaret Atwood, buy my books, $2”). He wrote these deeply weird, often very funny short stories, which he edited, typeset, printed, bound and sold himself, one at a time, to people who approached him on the street.
I had a lot of conversations with Crad – as an aspiring writer, I was endlessly fascinated by him
and his books. He was funny, acerbic – and sneaky. Crad wore a wire: he kept a hidden tape recorder rolling in his coat and he secretly recorded conversations with people like me, and then released a series of home-duplicated tapes of the weirdest and funniest ones:
But – and this is the crucial part – there are writers out there I want to hear from who couldn’t do what Crad did. Maybe they can write books, but not edit them. Or edit them, but not typeset them. Or typeset, but not print. Or print, but not spend the rest of their lives standing on a street-corner with a “PUTRID SCUM” sign around their neck.
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