For a brief time this year, the bestselling “bitter lemon drink” on Amazon was “Release Energy,” which consisted of the harvested urine of Amazon delivery drivers, rebottled for sale by Catfish UK prankster Oobah Butler in a stunt for a new Channel 4 doc, “The Great Amazon Heist”:
Collecting driver piss is surprisingly easy. Amazon, you see, puts its drivers on a quota that makes it impossible for them to drive safely, park conscientiously, or, indeed, fulfill their basic human biological needs. Amazon has long waged war on its employees’ kidneys, marking down warehouse workers for “time off task” when they visit the toilets.
As tales of drivers pissing – and shitting! – in their vans multiplied, Amazon took decisive action. The company enacted a strict zero tolerance policy for drivers returning to the depot with bottles of piss in their vans.
That’s where Butler comes in: the roads leading to Amazon delivery depots are lined with bottles of piss thrown out of delivery vans by drivers who don’t want to lose their jobs, which made harvesting the raw material for “Release Energy” a straightforward matter.
Butler was worried that he wouldn’t be able to list his product on Amazon because he didn’t have the requisite “food and drinks licensing” certificates, so he listed his drink in Amazon’s refillable pump dispenser category. But Amazon’s systems detected the mismatch and automatically shifted the product into the drinks section.
Butler enlisted some confederates to place orders for his drink, and it quickly rocketed to the top of Amazon’s listings for the category, which led to Amazon’s recommendation engine pushing the item on people who weren’t in on the gag. When these orders came in, Butler pulled the plug, but not before an Amazon rep telephoned him to pitch him turning packaging, shipping and fulfillment over to Amazon:
