The role of the writer today has totally changed—he is now merely one of a huge army of people filling the environment with…

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The role of the writer today has totally changed—he is now merely one of a huge army of people filling the environment with fictions of every kind. To survive, he must become far more analytic, approaching his subject matter like a scientist or engineer……. If he is to produce fiction at all, he must out-imagine everyone else, scream louder, whisper more quietly. For the first time in the history of narrative fiction, it will require more than talent to become a writer.“ J.G. Ballard, Fictions of Every Kind, Books and Bookmen (1971)