A Sound You Can’t Unhear (and What It Says About Your Brain)

She starts with a clip that’s been digitally altered to sound like jibberish. On first listen, to my ears, it was entirely meaningless. Next, Das plays the original, unaltered clip: a woman’s voice saying, “The Constitution Center is at the next stop.” Then we hear the jibberish clip again, and woven inside what had sounded like nonsense, we hear “The Constitution Center is at the next stop.” The point is: When our brains know what to expect to hear, they do, even if, in reality, it is impossible. Not one person could decipher that clip without knowing what they were hearing, but with the prompt, it’s impossible not to hear the message in the jibberish. This is a wonderful audio illusion.

via https://www.theatlantic.com/technology/archive/2014/06/sounds-you-cant-unhear/373036/