“Influencers must maintain a balance between glamor (or else why would we be looking?) and attainability (or why else would we…

iamdanw:

“Influencers must maintain a balance between glamor (or else why would we be looking?) and attainability (or why else would we “follow” them?). They also need something like a unified aesthetic, a sensibility that can run through the details of the life presented.”

Cost of Simplicity — Real Life