“School is the advertising agency which makes you believe that you need the society as it is.” — Ivan Illich, Deschooling…
“School is the advertising agency which makes you believe that you need the society as it is.”— Ivan Illich, Deschooling Society, in context: “A society committed to the institutionalization of values identifies the production of goods and services with the demand for such. Education which makes you need the product is included in the price of the product. School is the advertising agency which makes you believe that you need the society as it is. In such a society marginal value has become constantly self-transcendent. It forces the few largest consumers to compete for the power to deplete the earth, to fill their own swelling bellies, to discipline smaller consumers, and to deactivate those who still find satisfaction in making do with what they have. The ethos of nonsatiety is thus at the root of physical depredation, social polarization, and psychological passivity.”