The End of Mumble Rap

Medium, rap, music, naming, mumble-rap, rockstar, branding, pop, hip-hop, reggae

The first step in codifying a music is always difficult. Mostly because it’s not that simple. Artists are individuals, and, while many of them use the same programs, plug-ins, etc. their level of expertise can fool you into thinking that they’re doing something entirely different than the next person. Fetty Wap doesn’t sound like Future for several reasons: the first being that Future has been doing that style of music for far longer than Fetty, the second being that he’s an originator of it, the third being that he’s from the south, and fourth because they’re totally different human beings. But what can be said for certain…the style of music that they make is the same. How so?

via https://medium.com/the-brothers/the-end-of-mumble-rap-beaa49d4f6f8