Almost a decade ago, there was a florescence of ambient awareness. Because the web was small, we used websites to share our activity in a way that would be overwhelming now… but back then, provided social peripheral vision, creating a sense of togetherness, no matter where we were. […] The web is busy now. No bad thing. But much too busy to have a single place to gather my friends around photos, another around status updates, etc. I used to have one community online, and now I’ve got a hundred. And while I can shard them by app (business on LinkedIn, family on Facebook, my global village on Twitter), it’s a lot of effort to maintain that. And it doesn’t make any sense.
via http://interconnected.org/home/2015/10/08/tomtown