How representations of the future are mired in the past: a case study An analysis of the Mercedes-Benz collaboration with Ars…
How representations of the future are mired in the past: a case study
An analysis of the Mercedes-Benz collaboration with Ars Electronica for the European launch of the brand’s intelligent car prototype - the F 015 Luxury in Motion - and the problems that many high-end brands in traditional industries seem to have envisioning a believable future.