While many have said that Google long ago swept their previous “Don’t Be Evil” motto under their rugs, that might be an…

“While many have said that Google long ago swept their previous “Don’t Be Evil” motto under their rugs, that might be an oversimplification. When considering how anyone moves into James-Bond-esque super villain territory, I think it’s prudent to remember one of the central tenets of good storytelling: the villain never thinks they’re the villain. Cinderella’s stepmother and sisters, Elpheba, Jafar, Javert, Satan, Hannibal Lecter (sorry friends), Bull Connor, the Southern Slave-holding States of the late 1850’s — none of these people whom we all look at with a clear and rightly assessed scorn ever thought of themselves as being in the wrong. Everyone, every person who undertakes an action for any reason, is most intimately tied to the reasoning that brought them to those actions, and so perceiving that their actions might be “wrong” or “evil” takes us a great deal of special effort.”

–Google’s Dreams - Rebel News - Damien Patrick WIlliams (vianataliekane)