How To Be Ugly: Design Observer

ugly, ugly design, new brutalism, design, fashion, graphic design

Whether reactionary spasm or irrevocable paradigm shift, if history is a guide, once the game is afoot, scores of designers will be eager to get with the program. Obviously, doing ugly work isn’t difficult. The trick is to surround it with enough attitude so it will be properly perceived not as the product of everyday incompetence, but rather as evidence of one’s attunement with the zeitgeist.

http://designobserver.com/feature/how-to-be-ugly/5867