Brand Killer
Brand Killer
Student project by Reed Rosenbluth, Jonathan Dubin, Tom Catullo, and Alex Crits-Christoph is a proof-of-concept Augmented Reality version of Ad-Block, censoring brand logos that appear in the real world - video embedded below:
Corporate branding and advertisements are ubiquitous in society today and impossible to avoid. What if we lived in a world where consumers were blind to the excesses of corporte branding? Brand Killer is a technology demonstration of a future world in which consumers can empower themselves using augmented reality to literally ignore corporate influence. We built head mounted display which uses openCV image processing to recognize and block brands and logos from the user’s point of view in real time. It’s AdBlock for Real Life.