DecisionQuest, a trial consulting firm, tells lawyers that when they give jurors information verbally, only 10 percent of them…
“DecisionQuest, a trial consulting firm, tells lawyers that when they give jurors information verbally, only 10 percent of them retain it after three days. But if the lawyers provide that information visually as well, juror retention zooms to 65 percent.”
–The Sneakiest Way Prosecutors Get a Guilty Verdict: PowerPoint | WIRED (viaiamdanw)