Within an hour of its posting, the Vine had garnered thirty-two thousand likes. After waiting three more hours, to whet interest…

“Within an hour of its posting, the Vine had garnered thirty-two thousand likes. After waiting three more hours, to whet interest in his director’s cut, Bach uploaded a fifteen-second version to Instagram. “If it gets six thousand likes in four minutes, that’s good,” he said. “Eight thousand is epic.” The likes clocked in at 8,115. “Now I’ll upload it to Facebook, get those views, and fans put all my Vines on YouTube—it’s too much work for me to upload them—which gets me ten to fifteen K a month from the ads.” By expertly tuning every knob on the digital mixer of himself, Bach made the video one of his top three ever. On Vine alone, it’s been viewed forty-one million times.”

–The Stars of YouTube and Vine | The New Yorker (viaiamdanw)