Ferran Adrià and experiments in design

Then you can see how old we are, we still have this discourse of separate disciplines of art, design and cinema. I want a dialogue between these disciplines. With regards to innovation, cooking has a very important character, which is its immediateness. If you go to a café and order a coffee, you want it now. When you apply that to innovation, cooking can be brutal. All the designers with whom we have worked at elBulli are very surprised, because we work 10 times faster than they do. In cooking you can’t do things later, you need to do them now. Designers pick up this characteristic from us and that’s achieved through dialogue.

http://disegnodaily.com/interview/ferran-adria-and-experiments-in-design