In its new design, Google’s search engine doesn’t push us outward; it turns us inward. It gives us information that fits the…
“In its new design, Google’s search engine doesn’t push us outward; it turns us inward. It gives us information that fits the behavior and needs and biases we have displayed in the past, as meticulously interpreted by Google’s algorithms. Because it reinforces the existing state of the self rather than challenging it, it subverts the act of searching. We find out little about anything, least of all ourselves, through self-absorption.”