The Instagram ads Facebook won’t show you Facebook’s own tools have the potential to divulge what is otherwise unseen. It’s…

facebook, signal, adtech, surveillance capitalism, 2021

The Instagram ads Facebook won’t show you

Facebook’s own tools have the potential to divulge what is otherwise unseen. It’s already possible to catch fragments of these truths in the ads you’re shown; they are glimmers that reflect the world of a surveilling stranger who knows you. We wanted to use those same tools to directly highlight how most technology works. We wanted to buy some Instagram ads.

Facebook is more than willing to sell visibility into people’s lives, unless it’s to tell people about how their data is being used. Being transparent about how ads use people’s data is apparently enough to get banned; in Facebook’s world, the only acceptable usage is to hide what you’re doing from your audience.So, here are some examples of the targeted ads that you’ll never see on Instagram. Yours would have been so you.

(via https://signal.org/blog/the-instagram-ads-you-will-never-see/ )