Oddly enough, it is a consumer-oriented culture that is concerned about authors and labels of authenticity. Manuscript culture…

“Oddly enough, it is a consumer-oriented culture that is concerned about authors and labels of authenticity. Manuscript culture was producer-oriented, almost entirely a do-it-yourself culture, and naturally looked to the relevance and usability of items rather than their sources.”

–The Gutenberg Galaxy - The Making of Typographic Man, Marshall McLuhan (1962)