In late 2009, the Ministry organized a 1,000-member strong national gathering - a drill in collaborative “Where do we go from here?” brainstorming involving randomly selected citizens and a few handpicked prominent thinkers (Magnusson and Jónsdóttir were there). Groups of participants bounced ideas off each other, ultimately formulating a list of shared values. The summit organizers, through Magnusson and his tech-nerd compatriots, took those suggestions and came up with an aggregation of cherished mores in short order. Not long after the discussions finished - thanks to social media crowdsourcing - Iceland had a decent estimate of its moral compass.
http://truth-out.org/news/item/14097-with-new-constitution-post-collapse-iceland-inches-toward-direct-democracy